This was just a fun project that started with Shifty wondering if we should do something a little custom back before ESP&G came out. Part development and part design, we built this from scratch and walked it all the way through production. It’s been in development for a little while, dialing in all the little extras, but it’s finally available! We love it.. the CAD here doesn’t really do it justice, but once we get a real sample picture we’ll post that. the details, banding and weight are key…

Buy it now on the Foos Online Store while supplies last.. or grab it at Wembley, or the upcoming US dates in July.

Another great collab with the Foos.. this time with our friends over at Johnson Motors. This one came out of a mutual respect and admiration really - it was sort of one of those “perfect fits” you always hope for. The tees turned out amazing.. and this is just the beginning.

The process here was rather organic. Worked with the band on the look they wanted to capture, coordinated the art direction with Johnson Motors, and then went back and forth for awhile in the revision and approval process.

There’s a new set of tees, an INSANE old school canvas jacket, and a limited edition Wembley tee coming soon. Thanks to Sean over at Johnson Motors for the great vintage design work, and the entire team over at JM for dealing with our crazy delivery deadlines.

You can order these tees right now from the Foo Fighters Online Store while supplies last!

TASK: Create a Design Contest to engage the fan base, encourage creativity, develop new fan-generated merchandise pieces for the upcoming album cycle, and spark online interest in “new happenings” as part of the early album setup online marketing campaign.

SOLUTION: Created a custom “Design Contest ‘08″ Microsite and “Backstage” Content Management System [archived here] based around the existing Official Website design and aesthetic. The microsite supplied the fan base with the call to action and all details on the contest and submission process. Contestants used this microsite to submit their entries, which were placed into a database and immediately posted to the “Backstage” Content Management System. The “Backstage” was a password protected CMS which allowed Jason and his management to login and vote on each individual entry. Entries were sorted based on an average of all votes to easily determine the winning entries.

OUTCOME: Over 650 unique submissions were received, and because of the easy to use “Backstage” CMS system, winners were selected in a matter of days and instantly posted to the site. Winning submissions were instantly taken into production and under our watchful eye have been produced and are currently being rolled out on tour and the Jason Mraz Webstore.

(more…)

Another development project form back in ‘07. This one came together after meeting Lucero down at ASR.. John Silva, the band’s manager, was riding Black Label Duane Peters Emergency decks pretty much exclusively at the time, and Lucero was really into the idea of doing a band deck with “the right band.” They’d actually never done a music collab before and after a bit of brainstorming, the Sonics seemed like a perfect fit.

The artwork for this one came from the old Teenage Riot artwork Thurston dug up and really lent itself to the slightly wider Emergency decks. Plus, the guys who ride the Emergency decks tend to be a bit older and really grew up with the band.

After a few meetings to iron out a deal and running a sample deck, a limited run of these came off the presses. It was about 300 in total..

(Little interesting side note.. We gave Scotty over at The Hundreds one of the only slimmer, non-Emergency decks produced that didn’t go to the band or management (we kept one of course!).. So dude, you better treat that thing right!!))

Back in ‘07 we worked with our long-time clients the Foo Fighters and new friends at Billabong to create on of the first Signature Series Co-Op Boardshorts. RHCP did one at the same time, and both were so successful it’s launched an entirely new series for Billabong with shorts with Wolfmother and Metalica being released recently.

We worked hand-in-hand with the Foos and Billabong to put together the deal, develop the initial design sketches, direct the Billabong designers, walk the short through production, and oversee all aspects of the marketing campaign.

Big thanks to Graham Stableberg and Rob McCarty over at Billabong for helping make this happen, and the Foos for trusting us with the project. This was a blast!

This was a really interesting project. Beck had been working with a number of different artist on random commissions and album packaging concepts for The Information. Genevieve Gauckler being one of them. Genevieve and Meghan over at Jeremyville had been discussing the possibility of doing another Sketchel print and approached Beck with the idea.

He was into it, and after many emails and calls between Sydney, Paris and LA, we finally arrived at this limited edition shoulder bag.

We worked with Jeremyville to develop this smaller version of their original bag after have a sample of the larger bag sent over and feeling it was just WAY too big. Meghan was really great in developing this smaller bag, and the rest is history. We worked closely with management and Jeremyville to oversee the sample production, to make sure the print came out perfectly, and to get the bag into some special hands and shops around the world.

We love Jeremyville. They were so great to work with and this bag turned out to be a really great addition to their solid artist series Sketchels. Thanks guys!

www.jeremyville.com