03.25.2008   +++   Sonic Youth vs. Black Label Skate Deck

Another development project form back in ‘07. This one came together after meeting Lucero down at ASR.. John Silva, the band’s manager, was riding Black Label Duane Peters Emergency decks pretty much exclusively at the time, and Lucero was really into the idea of doing a band deck with “the right band.” They’d actually never done a music collab before and after a bit of brainstorming, the Sonics seemed like a perfect fit.

SY-Blacklabel

The artwork for this one came from the old Teenage Riot artwork Thurston dug up and really lent itself to the slightly wider Emergency decks. Plus, the guys who ride the Emergency decks tend to be a bit older and really grew up with the band.

After a few meetings to iron out a deal and running a sample deck, a limited run of these came off the presses. It was about 300 in total..

(Little interesting side note.. We gave Scotty over at The Hundreds one of the only slimmer, non-Emergency decks produced that didn’t go to the band or management (we kept one of course!).. So dude, you better treat that thing right!!))