03.25.2008 +++ Foo Fighters vs. Billabong Boardshort
Back in ‘07 we worked with our long-time clients the Foo Fighters and new friends at Billabong to create on of the first Signature Series Co-Op Boardshorts. RHCP did one at the same time, and both were so successful it’s launched an entirely new series for Billabong with shorts with Wolfmother and Metalica being released recently.
We worked hand-in-hand with the Foos and Billabong to put together the deal, develop the initial design sketches, direct the Billabong designers, walk the short through production, and oversee all aspects of the marketing campaign.
Big thanks to Graham Stableberg and Rob McCarty over at Billabong for helping make this happen, and the Foos for trusting us with the project. This was a blast!
Tags: apparel, Art Direction, Billabong, Boardshorts, Collab, development, Foo Fighters
