03.25.2008 +++ Beck vs. Jeremyville vs. Genevieve Gauckler Sketchel
This was a really interesting project. Beck had been working with a number of different artist on random commissions and album packaging concepts for The Information. Genevieve Gauckler being one of them. Genevieve and Meghan over at Jeremyville had been discussing the possibility of doing another Sketchel print and approached Beck with the idea.
He was into it, and after many emails and calls between Sydney, Paris and LA, we finally arrived at this limited edition shoulder bag.
We worked with Jeremyville to develop this smaller version of their original bag after have a sample of the larger bag sent over and feeling it was just WAY too big. Meghan was really great in developing this smaller bag, and the rest is history. We worked closely with management and Jeremyville to oversee the sample production, to make sure the print came out perfectly, and to get the bag into some special hands and shops around the world.
We love Jeremyville. They were so great to work with and this bag turned out to be a really great addition to their solid artist series Sketchels. Thanks guys!
Tags: Beck, Collab, development, Genevieve Gauckler, Jeremyville, Sketchel
